Time-honored art forms spark in livestreaming

Recently, Douyin released the "Shaanxi Intangible Cultural Heritage Data Report" for 2022. According to the report, short videos of intangible cultural heritage in Shaanxi received 14.1 billion views, more than 300 times that of 2017. Also, live broadcasts related to intangible cultural heritage received 540 million views, more than 50 times that of 2019. 

"Post-00s" girl Li Yazhi from Shaanxi Province is livestreaming her performing outfit for Handiao Guangguang, a featured opera and intangible cultural heritage of Hanzhong City.

In recent years, with the rise of short videos and livestreaming, which are powerful modern media, more and more intangible cultural heritage arts have made themselves accessible to the public.

More and more intangible cultural heritage livestreamers start to embrace the trending media platforms, combine traditional rhymes with modern phrases, and present time-honored arts in a down-to-earth fashion.