Xi'an launches micro-vacation, tourism products for holiday

Fun times ahead: The 2022 Xi'an Micro-vacation and Tourism Festival is launched on Sept 29. [Photo provided to en.xa.gov.cn]

The 2022 Xi'an Micro-vacation and Tourism Festival was launched online on Sept 29 in Xi'an, capital of Northwest China's Shaanxi province, through a livestreaming broadcast, for the upcoming National Day holiday on Oct 1-7.

Micro-vacations are an emerging tourism fad. They are mini-breaks that are taken frequently and are widely seen as being a hip and fun thing to do – mainly in the city and its surrounding areas – within an automobile drive time of 2-3 hours and a duration of 2-3 days.

The ongoing festival is being hosted by the Xi'an municipal administration of culture and tourism and organized by the culture and tourism departments of districts, counties and development zones in the city.

With a theme of "accommodation + experience", a total of 40 holiday-themed products, 10 clusters of B&Bs in districts and counties, and five premium-quality hotel groups, were unveiled at the festival launch.

Joining them was the launch of four tourism routes that will explore history and culture, as well as three themed activities.

A host introduces Xi'an's tourism products on a sightseeing bus. [Photo provided to en.xa.gov.cn]

All of these have distinct characteristics, extending the depth of tourism, as well as allowing people to have more travel and vacation options.

The online launch ceremony attracted netizens with its snappy product releases, interactivity, imaginative marketing, discounts and immersive bus tours.

On the day, the livestreaming attracted 940,000 views and received 65,000 likes.

After the launch ceremony, a tour guide led netizens via livestreaming onto the Xi'an city sightseeing bus for a tour of classic scenic spots in the area. The views through the windows enabled netizens to immerse themselves online in the beauty of early autumn in Xi'an.

The Xi'an city sightseeing bus. [Photo provided to en.xa.gov.cn]