Xi'an launches dragon-themed sightseeing bus

A new dragon-themed sightseeing bus was launched in Xi'an, capital of Northwest China's Shaanxi province, on Jan 18, coinciding with the Laba Festival – the eighth day of the twelfth month of the lunar year.

The new dragon-themed Xi'an city sightseeing bus is launched on Jan 18. [Photo/Visual Xi'an]

It aims to create a festive and lively Chinese New Year atmosphere, while also bringing a rich cultural feast to locals and tourists.

People who take photos or videos of this new sightseeing bus and post them on social media sites, such as Weibo, Xiaohongshu and Douyin, will be eligible to get an exquisite gift from the Big Wild Goose Pagoda Tourist Service Center, which is also where the bus begins its route.

Visitors wearing hanfu, traditional Chinese costumes, pose for a group photo in front of the sightseeing bus. [Photo/Visual Xi'an]

On the day, the country's first mobile immersive product "Chang'an Dream Search" was also launched. This product was developed by the Xi'an city sightseeing bus team. Thanks to the launch of 50,000 New Year coupons on the bus's WeChat applet, instead of paying the original price of 88 yuan ($12.28), visitors can now purchase the new product for only 0.01 yuan.

A lady dressed in elegant hanfu poses for a photo with dragon-themed decorations on the sightseeing bus. [Photo/Visual Xi'an]