Tang-style entertainment, shopping complex to open in Xi'an

A brand conference for The Longest Day in Chang'an – the first immersive street live entertainment and commercial shopping complex in the country featuring the Tang Dynasty (618-907) – was held in Xi'an, capital city of Northwest China's Shaanxi province on April 16.

A brand conference for The Longest Day in Chang'an – an entertainment and commercial shopping complex – is held in Xi'an on April 16. [Photo/Xi'an news network]

The Longest Day in Chang'an is a historical adventure and thriller set in Chang'an – today's Xi'an – the Chinese capital city during the Tang Dynasty.

Located in Mandi Square in the city, the new entertainment and commercial shopping complex will cover three levels, with a floor space of 24,000 square meters. It will integrate the intellectual property of the TV series and the civil culture of the Tang Dynasty.

It is expected to become a leading industry model for converting film and television drama into cultural tourism projects.

Ladies wearing hanfu – traditional Chinese dress – stage a Tang-style instrumental performance at the new complex. [Photo/Xi'an news network]

The project combines the plot, characters, props and story line featuring in the TV set, and focuses on six immersion areas – including the performing arts and cultural feasts – enabling visitors to experience and gain an insight into life during the Tang period.

To date, the complex has reached commercial agreements with nearly 100 special merchants and well-known brands.

The theme song Chang'an Hours, a ballad especially written for the complex by top music singer-songwriter Cheng Bozhi, was also released at the conference.

Visitors can experience Tang-era life at the complex. [Photo/Xi'an news network]