Time-honored pedestrian street of Shaanxi makes a stunning appearance at the 7th CIIE

Pic from ishaanxi.com

On November 5th, the 7th China International Import Expo opened grandly. The exhibition area from Shaanxi National-Level Pedestrian Street became the highlight of the event with its unique charm. A total of 49 regional brands from Shaanxi showcased over 300 exhibits that captivated the visitors. The products spanned nine major categories, including food, alcohol, tea, and dairy, representing the finest offerings from the province's commercial service enterprises.

Pic from ishaanxi.com

At the Four Treasures of the Qinling Mountains Cultural and Tourism Exhibition Area, a special attraction has captured the attention of many visitors: Qizai, a giant panda with unique brown fur. Qizai has a shorter face and snout, which adds to his adorable appearance. The popularity of Qizai's merchandise highlights the growing influence of cultural and creative brands.

Pic from ishaanxi.com

The cultural creative product "Romomo" has emerged as a standout attraction at the exhibition. It is inspired by the traditional Shaanxi dish, Roujiamo. Additionally, there is an interactive display that showcases the process of making this cuisine, with each step designed to be engaging and fun.

Since 2018, Shaanxi has participated in the China International Import Expo (CIIE) for six consecutive years. This international platform has enabled Shaanxi to introduce numerous advanced equipment and high-quality consumer goods. During the sixth CIIE, the Shaanxi trading group signed 23 project agreements, totaling 82.9656 million US dollars.

During the Expo, Shaanxi actively organized various cultural exchange activities and investment promotion conferences, highlighting the province's cultural heritage and accomplishments in economic development from multiple perspectives.